METRICA FASHION SHOW — The First Georgian Fashion Project in the Metaverse

2024-10-16

This season, on October 20 OFFLINE the show will once again gather 35 designers from over 10
countries to showcase their unique collections, combining tradition and innovation.
Identity and Cultural Code
Participants from Central and Middle Asia, Europe, Georgia, Japan, Ukraine and Saudi Arabia will
infuse their collections with the cultural code of their countries. The collections presented at
the show will showcase the richness of traditions in a modern interpretation, creating a fashion
space without borders, where diverse cultures and traditions merge.

Metrica Fashion Show is Georgia’s first fashion project, marking a new frontier by blending the physical and digital fashion worlds. The event is known for its strong international presence, with over 85 brands from 13+countries having participated across several seasons.
This year, designers from Central and Middle Asia will showcase their collections alongside
Georgian talents, including a unique presentation by a clothing brand from Turkmenistan—an
exciting first for the event. 
Inclusiveness remains at the core of Metrica Fashion Show, offering a platform for fashion
adepts and professionals alike.
Tbilisi, Georgia — Metrica Fashion Show, one of the most prestigious international fashion
events, is proud to announce a new milestone in its development — the opening of a residence
in the *Metaverse*. This groundbreaking step makes Metrica Fashion Show the first Georgian
fashion project to create its own virtual space. It erases the boundaries of the physical world,
making fashion accessible in the digital space for designers and audiences worldwide.

Inclusivity in Fashion
*Metrica Fashion Show* opens its doors to a wide audience, making fashion accessible to
everyone. This project not only serves as a platform for designers but also creates a space for
cultural exchange. Georgia is strengthening its position on the global fashion stage, representing
its designers and showing that fashion is a universal language. With the Metaverse residence,
the show becomes accessible to viewers around the world.
Digital Fashion: Accessibility, Sustainability, Communication
Digital fashion is becoming an integral part of *Metrica Fashion Show*. Virtual shows and
interactive exhibitions not only expand access to fashion events but also promote sustainability
by minimizing physical resources. The Metaverse offers new ways of interaction and
communication between designers and audiences. This project is *unprecedented* for Georgia,
being the first Georgian fashion show presented in digital space.
Connecting the fashion world
VOGUE Singapore has its residence in the same meta universe as the Metrica Fashion Show.
Many leading fashion publications will collaborate with Metrica, bringing together designers
from around the world to showcase new collections combining tradition and innovation.
Participants from different countries will present a unique vision of fashion, creating a space for
cultural exchange and creative collaboration.
Though a small country, Georgia has earned recognition on the global fashion map as a hub of
talented designers. The brand *Georgian Designers” has become synonymous with uniqueness
and creativity. The identity and cultural DNA of Georgia are reflected in the bold and innovative
collections of Georgian designers, who continue to captivate audiences worldwide.
Contact Information:
geométrica.fs@gmail.com
PR.metricafashion@gmail.comOffline
Next season October 20, 2024
Location Georgia, Tbilisi
Axis TowersMetrica Fashion ShowTbilisi, Georgia


Social Media:
[Instagram Metrica Fashion Show](https://www.instagram.com/metrica__show?
igsh=MWd1NjJ1MW1scHZpaQ==)
About METRICA FASHION SHOW:
Metrica Fashion Show is an international fashion platform that brings together designers,
businesspeople, and the creative community from different countries. Since its inception in
2022, Metrica has established itself as one of the leading fashion events

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