MADE IN ITALY: undeniable product quality
The Italian Embassy in Georgia has already offered several impressive events in a short period of time. This time, the National Made in Italy Day, dedicated to outstanding Italian products and creativity.
From craftsmanship to technological innovation, from industrial equipment to automation systems, from agricultural and gastronomic products to automobiles, fashion and design, Italian products are recognized as symbols of style, taste and quality. The concept "Made in Italy" has become a true trademark that indicates not only origin, but also a distinct and unique personality.
Made in Italy Day, dedicated to Italian creativity and products, is celebrated on April 15, the birthday of Leonardo da Vinci, the great Italian artist, scientist, inventor and innovator, one of the greatest geniuses of mankind. On this day, an event organized by the Italian Embassy took place at the Institute of Design in Tbilisi, the main theme of which was “Showing and promoting Italian production, cultural heritage and craftsmanship.”
The event, which was attended by representatives of the diplomatic corps accredited in Georgia, business and entrepreneurial circles, was opened by the Italian Ambassador to Georgia Massimiliano D’Antuono. Presentations were made by Italian entrepreneurs working in Georgia: a teacher at the Institute of Design, brand and packaging designer Jacopo Saleri spoke about the role of design and labels in wine production; David Gugava, representative of the winemaking region of Veneto “Falezze”, shared his experience in the field of viticulture and winemaking with the guests; “Masterchef” finalist Diego Buttiglione, who won the sympathy of the Georgian television audience, offered guests a tasting of various Italian food products; Lika Kurtanidze, founder of EliPlanet, introduced guests to organic Italian products related to the Mediterranean diet.
The event showcased automotive products that have become the pride of Italy and Italian fashion, recognized throughout the world as a symbol of elegance and quality: an exhibition of Alfa Romeo cars and collections of the famous shoe brand Geox. and the heritage brand Replay, present in more than 50 countries.
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